
media
neras
gustavo taretto
2011

media
neras
gustavo taretto
2011
Widowed Windows
Some films stay with you long after they end,medianeras
was one of them for me. What lingered most was its
honest portrayal of loneliness not the dramatic kind,
but the quiet isolation woven into everyday urban life.
Thousands live side by side, windows facing windows,
balconies facing balconies, yet remain emotionally distant.
Though set in Buenos Aires, the film could just as easily
belong to Hyderabad, Delhi or any city growing endlessly
upward while the people within them drift further inward.
Mariana designs shopping window displays, carefully
curating what people see from the outside through
composition, lighting, and arrangement, becoming
one of the strongest metaphors in the film. Everyone
in Medianeras feels like they are doing the same thing
emotionally, presenting carefully edited versions of
themselves while hiding what’s actually happening inside.
Visible, but inaccessible.
As architects, we are trained to observe cities
professionally. We notice facades, circulation, ventilation,
setbacks, density, proportions, and the way light enters
space. But while watching the film, I kept thinking about
how little we speak about what cities do to people
emotionally. Somewhere between deadlines and the
constant pressure to keep moving forward, you slowly
begin adapting to the rhythm of the city around you.
You become efficient, distracted, overstimulated and
isolated all at once. In many ways, we begin behaving
like the buildings we inhabit controlled openings, selective
transparency and carefully constructed facades.
They felt like temporary, cluttered, deeply personal
spaces people were genuinely living and surviving
inside. There was something comforting about that
honesty. I loved how the film used architecture almost
like psychology. Sealed windows, narrow rooms,
awkward urban conditions and blank sidewalls without
openings. Everything carried emotional weight without
trying too hard to feel symbolic. Even the silence
in the film felt architectural. There are moments where
almost nothing happens,yet you completely understand
the emotional state of the characters purely through
framing, light, distance, and space.
What makes Medianeras special is that it understands
modern urban life in a very observant and restrained
way. We are constantly surrounded by people,
notifications, movement, traffic, lights, and conversations
yet many of us still feel disconnected. The film never
forces this idea onto the viewer. It simply observes it
with honesty. Beneath all the architecture, relationships,
and city imagery, the film is really about something
deeply familiar to how difficult it has become to genuinely
reach another person in a world where everyone is visible
all the time.